Evolving an operational retail app for real-world use
2018–Present
Designing for speed, flexibility, and recovery in an environment where every second counts and interruption is the norm.
2018–Present
Selected projects and case studies

2018–Present
Designing for speed, flexibility, and recovery in an environment where every second counts and interruption is the norm.
2018–Present
How do you move a support-heavy product to self-service without disrupting the customers already using it?
2026–Present
2025–Present
A fragmented product suite with a modernization mandate. I delivered a cross-platform design system under lean resourcing constraints.
2025–Present
2022–2023
A generic Shopify theme wasn't cutting it for a creator merch brand with a 5.45M-subscriber audience. A headless rebuild that helped drive a 250% sales lift.
2022–2023
