Evolving an operational retail app for real-world use
2018–Present
Designing for speed, flexibility, and recovery in an environment where every second counts and interruption is the norm.
2018–Present
Work
Selected projects and case studies
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How do you move a support-heavy product to self-service without disrupting the customers already using it?
2026–Present
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Designing Clarity at scale
2025–Present
A fragmented product suite with a modernization mandate. I delivered a cross-platform design system under lean resourcing constraints.
2025–Present
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Replatforming a seven-figure merch store
2022–2023
A generic Shopify theme wasn't cutting it for a creator merch brand with a 5.45M-subscriber audience. A headless rebuild that helped drive a 250% sales lift.
2022–2023
2,500 mystery boxes, hundreds of SKUs, zero duplicates. An algorithm and operator workflow for fair randomness at scale.
2022
Weekly tour updates required a developer. A CMS rebuild that took the dev out of the loop entirely.
2021–2022
